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SAN DIEGO, February 11, 2022 /PRNewswire/ — Today, Cutwater Spiritsthe most awarded canned cocktail brand in the United States, announces its first-ever national commercial release during the Big Game on Sunday February 13. In Cutwater’s breakthrough spot, “Here’s to the Lazy Ones,” the brand redefines “lazy” as resourceful, because those who get the most out of their time are those who are ahead. Spot is visible HERE.

With 30- and 60-second spots inspired by Apple’s “Here’s to the crazy ones” ad, the Cutwater spot celebrates the everyday ingenuity of those who work smarter, not harder, and appreciate the convenience of cocktails from canned bar quality. The Cutwater ad features several comic vignettes highlighting smart life hacks, including using a massage gun to tenderize meat, walking your dog on a treadmill during a rainstorm, using a blowtorch to make melt snow and more. Each vignette lightheartedly shines a light on innovators saving time while getting the most out of life with their favorite Cutwater canned cocktails.

“We’ve never taken ourselves too seriously and that sentiment shines through in our first national Big Game ad as we celebrate the ingenuity of working smarter, not harder,” said Cutwater co-founder and master distiller, Yuseff Cherney. “From day one, we’ve been committed to using our own spirits to create the best bar-quality cocktails available in a can so people can spend more time doing the things they love!”

Creative concept developed and executed by the AKQA agency and directed by an award-winning director Tom Kuntzthe spot will air in black and white with Cutwater’s canned cocktails as the only splashes of color.

As a pioneer in the canned cocktail category, Cutwater is best known for its line of over 20 classic canned cocktails, made from its acclaimed portfolio of distilled spirits spanning nearly every category. Ingenuity struck the co-founder and master distiller Yuseff Cherney in 2017, when he merged his brewing experience and familiarity with the canned format with his award-winning spirits and mixers to create delicious canned cocktails he could take anywhere.

“The ready-to-drink spirits category has seen near triple-digit growth over the past year and Cutwater Spirits is poised to lead category growth as more consumers discover the convenience of cocktails. canned canned bar from Cutwater,” says Fabrice Zonzini, President, Beyond Beer. “Cutwater’s Big Game spot will continue to accelerate awareness of this incredible brand as we focus on expanding Cutwater’s footprint across the country.”

The theme of work smarter, not harder will be an ongoing campaign platform for Cutwater Spirits throughout 2022. The brand will continue to innovate with the introduction of light and refreshing cocktails in stylish new cans, cocktails additional flavored classics and frozen cocktails to provide bar-quality cocktails that can be enjoyed anywhere. To stay informed, follow @CutwaterSpirits.

About Cutwater Spirits

Cutwater Spirits, America’s most awarded canned cocktail brand, is a San Diegoalcohol-based distillery known for its award-winning range of over 20 classic canned cocktails made from its portfolio of bottled spirits covering almost all spirit categories including tequila, vodka, rum, gin , whiskey and liquor. Co-founder and master distiller Yuseff Cherney started distilling as a side project under Ballast Point Brewing. He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he loves to do (mainly fishing and hiking). In 2017, Cutwater Spirits was established as a separate entity from the brewery and now operates from a 50,000 square foot distillery and production facility, which includes a tasting room and classy restaurant. world. To date, Cutwater has won over 1,800 awards in its product portfolio and is distributed in 50 states. Learn more at or follow @cutwatersprits on Instagram, Twitter and Facebook.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch has carried on a tradition of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesale distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across United States. We are home to many of America’s most recognizable and beloved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of spirits and craft beer brands that offer consumers a choice of the best tasting drinks in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We look forward to a future with more acclaim where we continue to dream bigger to provide opportunity for our people, uplift our neighbors and have a meaningful impact in the world. For more information, visit LinkedIn Twitter Facebook instagram.

Contact: [email protected]

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SOURCE Cutwater Spirits