Samsung launches new range of fully automatic Ecobubble washing machines, prices start from INR 19,000
Amazon announces Great Indian Festival 2022: see all the deals and discounts
Speaking about the new app update, Bharath Ram, Senior Vice President, User Activation and Retention at Flipkart said, “We have rolled out various features over the years to deliver a seamless e-commerce experience. In this journey, we are happy to present the number of changes made to Flipkart’s mobile app to provide easy access, especially to new e-commerce customers in the multitude of categories, along with many other benefits.
Key features introduced on the app include –
‘Brand mall fashion’
Shoppers looking for branded products and a more premium shopping experience can now switch to the “Brand Mall”, an easy way to experience quality products from famous brands at great prices. Regular mode will continue to offer incredible value and offers for shoppers looking for an affordable selection.
As millions of new shoppers explore e-commerce, they want to know what their favorite celebrity has been wearing recently and shop for similar and trending products. Image search makes this easy.
All they have to do is take a screenshot of the outfit or item they’re looking for and upload it to the app by clicking the “Camera” icon. The search engine will then search for identical or similar products.
Live trading was introduced to allow users to discover new products and learn more about them through interactive video content led by influencers on Flipkart. Across all categories, millions of shoppers will now be able to watch live video content for makeup tutorials, curated fashion looks and even new phone and electronic launches.
Features like ‘
The presence of product visualization is an important factor in improving a customer’s online shopping experience, especially in the beauty category. Customers can find the “Try it” function on the Flipkart product page in the lower right corner of the image gallery. After enabling camera and gallery access, users can opt for a “live” trial or by uploading a selfie to see how a product would look on them virtually, as well as save the image to share on other apps. It allows users to virtually try on beauty products such as lipstick, foundation, eyeshadow, kajal, eyeliner, compact, concealer, highlighter, blush cheeks and mascara from major brands such as Lakmé, Maybelline, Blue Heaven, Faces Canada and L’Oréal Paris. .