Game show

HT Brunch Game Show: What pandemic passion will last?

Mokcha Hegde, 31 years old,

Contractor

Blogs have now become Moksha’s safe space

What is your pandemic passion?

Blogging. I tried it for the first time in school B in 2015 but I couldn’t dedicate myself to it because of work.

How did you pursue it?

During lockdown, I was stuck at home and needed an outlet for my thoughts, fears, and feelings. I started blogging a few times a week, then daily.

What encouraged you?

I won for the first time via my blog.

How did this help you mentally?

It has become my safe space.

Did the opening of things catch your eye?

From three hours a day, I now get 30-45 minutes a day for this.

Do you think you will continue to live this passion?

Yes. It’s more than a hobby. I also made friends in the blogging community.

Rohan Vasistha, 26 years old,

Songwriter, Music Producer, DJ and mix engineer

Baking is like meditation for Rohan

What is your pandemic passion?

Pastry shop. I first cooked in 2017 with mixes, but soon gave up. During lockdown, I tried to make my own mix from scratch.

How are you pursue it?

The first time was a hit, so I tried new recipes and baked at least four times a week.

What encouraged you?

It helped me take my mind off things. It acted as an escape for me.

How has that helped you mentally?

Baking is like a meditation for me. And there is a big reward at the end.

Did the opening of things catch your eye?

No. I cook every day now.

Do you think you will continue to live this passion?

It’s already part of my daily schedule.

Iknoor Kaur, 27 years old,

Brand and communication strategist

Iknoor plans to spend one weekend a month painting

What is your pandemic passion?

Paint. I used to paint in school but, after that, there was no time because of work or space for it.

How did you pursue it?

When I moved into my house during the pandemic, close friends gave me an easel and I started painting.

What encouraged you?

His creative energy and satisfaction. And the fact that I had a dedicated space for it.

How has that helped you mentally?

When I paint, I put my phone away for hours. It’s therapeutic.

Did the opening of things catch your eye?

It’s not every day but I spend one weekend a month painting.

Do you think you will continue to live this passion?

Yes. It’s the best thing I’ve taken out of the pandemic.

And the winner is…Iknoor Kaur

“Don’t put pressure on monetization”

“Iknoor goes in her zone and goes with the flow, which is inspiring but still practical in terms of how often she can paint. If she orchestrates her schedule around this weekend a month, the energy she gains will last for weeks,” says Ankur Warikoo.

“Moksha should set up a newsletter. She will receive comments and brands will monetize her blog. Rohan could upload photos of what he cooked,” he adds.

How to Pursue Your Hobbies Despite a Busy Schedule

• Don’t put pressure on yourself to monetize. •Make sure you have feedback. • Learn from the best.

Turn your hobby into a career

•Build a community. •Monetize brand mentions related to your passion. • Sell a service. For example, Moksha may offer content writing services. •“Announce” different things. For example, let’s say you have an Android phone.

Partner with brands to generate affiliate revenue.

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From HT Brunch, March 13, 2022

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