Game show

HT Brunch Game Show: What’s the best social media strategy for 2022?

Srishti Dixit, 28 years old

Srishti plans to bring back his sarcastic flair

Srishti is an actress and designer whose Kareena Kapoor video ‘Poo’ made her popular overnight

Your social media goal for 2022?

The idea is to take time and make content that I would like to watch myself. I also like to poke fun at trends, so more of that.

How do you plan to detox?

I just want to have fun with the creation instead of seeing it as a chore.

What made you realize this is your goal on social media?

I’ve lost some of my sarcastic flair. This led to inactivity.

Did the pandemic have an impact on this decision?

I feel exhausted and this is reflected in my social networks.

How does social media impact your mental health?

I’m big on self-preservation, so I can easily walk away from social media. And regroup.

Shivesh Bhatia, 25 years old

Shivesh will run for different platforms

Shivesh is a recipe developer and content creator whose drool-worthy dessert videos have gone viral during the pandemic

Your social media goal for 2022?

Make a certain number of videos per month, dividing it up for shooting on different platforms.

How do you plan to detox?

I will spend less time on social networks for my personal consumption.

What made you realize this is your goal on social media?

I feel like I didn’t give enough importance to video content last year.

Did the pandemic have an impact on this decision?

People are more than ever in the kitchen. That’s why they’re looking for videos, that’s why my goal is to create more content.

How does social media impact your mental health?

Creating content makes me happy. I just engage with people whose content makes me happy.

Radhika Bose, 35

Radhika will take a day off every week from social media

Radhika is a fitness influencer and yoga instructor, who focuses on body positivity

Your social media goal for 2022?

I want to make Reels that are not about trends but more about me.

How do you plan to detox?

When you work for a company, you get a day off. So, I’m going to take the day off and put my phone away.

What made you realize that this is your social media goal?

I have noticed a major change in my mood when I spend time on my devices. Excess is not good for you.

Did the pandemic have an impact on this decision?

When you’re stuck at home, you spend more time on social media.

How does social media impact your mental health?

There is no black or white answer on what works for your mental health. I train, which takes me away from my devices.

And the winner is…Srishti Dixit

“Make your social media feed a safe space”

“I liked his approach to improving his content. It aligns with my personal beliefs. Social media has become a chore for many creators and the key to doing that is having fun along the way,” says Viraj Sheth , co-founder and CEO of Monk Entertainment.

Social Media Management Tips:

Make your social networks feed your secure space. If you don’t like someone’s comment on your feed, ignore or block them. If I don’t like a friend’s content, I mute or unsubscribe it. I fill it with things or people that I like to consume. Clean your social media feed like you clean your house.

From HT Brunch, January 16, 2022

Follow us on twitter.com/HTBrunch

Join us at facebook.com/hindustantimesbrunch