Fortuna Entertainment Group, one of the leading omnichannel betting and gaming operators in Central and Eastern Europe, has launched content from OpenBet’s SportCast business into its online and retail operations in a host of European markets keys.
Fortuna is now live with BetBuilder in the Czech Republic, Poland, Romania and Slovakia, where it holds dominant market positions, with its brands PSK (Prva Sportska Kladionica) and Casa Pariurilor in Croatia and Romania respectively.
As part of a new agreement, Fortuna has rolled out SportCast’s pioneering BetBuilder product, which allows consumers to create their own bets within a single event in hundreds of markets, with on-demand prices delivered via a transparent user interface.
In addition, the group of operators used the pre-built version of BetBuilder – a fully automated and customizable high margin solution that makes thousands of different quick pick BetBuilder bets available to consumers.
Both products are powered by SportCast’s proprietary cloud technology and are available in an unparalleled list of 10 major sports, which is expected to be further expanded in the near future.
The global launch reinforces the strong presence of OpenBet and SportCast in Europe and demonstrates the appeal of BetBuilder in markets around the world.
Nicklas Zajdel, Group Operations Director at Fortuna Entertainment Group, said: “Offering exciting betting content and an intuitive experience is really important to us and to our customers. With the BetBuilder product developed with OpenBet and SportCast, our players now have more choice and control over their sports betting experience, with a massive amount of betting combinations available. We see this integration into our online and retail offering driving increased customer engagement and making our sports betting offering even more attractive to players in our markets. »
Ryan Coombs, Managing Director of SportCast, said: “Partnering with Fortuna Entertainment Group, one of Europe’s most recognized and trusted sports betting brands, is a fantastic achievement for everyone associated with SportCast. We are excited to provide the next level of engaging products for sports fans with FEG and to further propel our presence in Central and Eastern Europe.