On-line Vinyl Auctions Gas Return to Media Due to COVID-19 | Coronavirus
WINCHESTER – When the COVID-19 pandemic hit a 12 months in the past, Mark and Dani Canoles determined they weren’t going to let him shut their Again to the Media retailer on Loudoun Avenue Mall.
Positioned at 141 S. Loudoun St., the shop sells vinyl data, video video games, DVDs and extra. The enterprise remained open throughout the closures, however not by conventional means.
The couple moved their enterprise to Fb, working digital auctions at 7 p.m. on Saturday.
“We did not know if it might take off. We had folks, earlier than we even began doing this, asking if we might ship our data. Again then, with being within the retailer, it was sort of one thing we hadn’t checked out, ”mentioned Dani Canoles. “As soon as the pandemic began, we wished to discover a approach to hold placing data in folks’s arms if they are not bodily capable of come to our retailer and store.
The take a look at handed. So successful that they’ve continued it virtually each Saturday evening since, minus a couple of right here and there.
In consequence, they despatched out recordings to all 50 states, with the public sale reaching over 200 viewers on every present.
Les Canolés placed on the present from their store, organising data on small easels in entrance of a digital camera whereas interacting with viewers and recording auctions for about 4 hours.
On the wall behind them they’ve “purchase now” data, the place viewers can buy data for a sure worth.
They hold observe of who buys which file with rankings throughout the present. From there, they created a rating system for repeat consumers. Consumers pay by way of PayPal.
Some viewers simply watch, some bid and a few simply log in to speak with different viewers
“It is like household,” Dani Canoles mentioned.
Some viewers even despatched dinner to the shop throughout the public sale. Others went the additional mile – actually – and got here from different states to fulfill them and store within the retailer.
“Some viewers watched us virtually each Saturday evening. We actually have a man who solely missed two exhibits, ”Mark mentioned. “So he is been with us for 4 hours each Saturday evening, however two final 12 months.”
The couple mentioned viewers have expressed curiosity in persevering with the public sale.
“We’ll be promoting extra data in a single day on Fb than within the retailer in two weeks,” mentioned Mark Canoles.
They get new registrations from a provider. For older data, Mark Canoles goes on a “treasure hunt” to search out data all through the area. Typically he movies his journey, which consisted of touring by way of previous semi-trailers containing round 20,000 discs. This video has been seen over 60,000 occasions on the shop’s YouTube web page.
The shop has maintained file bids on different gadgets within the retailer as a result of they’re extra engaging, mentioned Mark Canoles.
The digital auctions had been so profitable that Mark Canoles mentioned he minimize his different full-time job to deal with the full-time store.
The couple opened their retailer about seven years in the past in Williamsport, Md., Earlier than transferring to Chambersburg, Pa. They lastly moved their retailer to Loudoun Avenue Mall two years in the past.
The worldwide pandemic may simply have bankrupted them. However they determined to not let that occur. And the couple mentioned they had been comfortable to have chosen this path.
“I really feel like you might be virtually in a interval of desperation,” mentioned Mark Canoles.
His spouse agreed.
“You need to come out of an area deep inside and say that you’re not going to let one thing like that have an effect on you,” she mentioned.
For extra info on Again to the Media, discover the shop on Fb at Again to the Media – Video Video games Music & Films at fb.com/backtothemedia and Return to Media on YouTube.