Game centers

Orlando Magic announces partnership with retro gaming entertainment leader Arcade1Up

Arcade1Up’s arcade games featured throughout the Amway Center; first interactive arcade experience in an NBA arena

Orlando, Florida. (November 11, 2022)The Orlando Magic today announced a multi-year partnership with Arcade1Up, the leader in retro home arcade machines. As part of this partnership, Arcade1Up’s arcade games will be showcased in the arena of Magic, the Amway Center. The partnership expands Arcade1Up’s footprint in its home state of Florida, and the interactive arcade experience is its first in an NBA arena.

“The Magic is thrilled to partner with Arcade1Up and further enhance the gaming experience for fans on and off the field,” said JT McWalters, Magic’s senior vice president of global partnerships. “Coming to Magic games within the award-winning Amway Center has always been about creating legendary experiences and this partnership with Arcade1Up will certainly help amplify that.”

The partnership will also include brand integrations, including in-arena signage during all Magic home games, as well as co-branded digital and social content. Additionally, Arcade1Up and the Magic will be offering fans a variety of promotions throughout the season.

“We are thrilled to partner with the Magic to create another one-of-a-kind arena experience,”

said Arcade1Up CEO Scott Bachrach. “Amway Center is known for its premium sporting and entertainment events, and we want to enhance those moments by giving fans and spectators the opportunity to enjoy the ultimate retro arcade experience.”

NBA JAM: Shaq Edition from Arcade1Up will be part of the retro arcade experience at the Amway Center and will be available in the Orlando Magic team store.

About Tastemakers LLC | Arcade1Up

It’s time to play again! Home entertainment titan Tastemakers presents Arcade1Up, a line of innovative, award-winning ¾ scale arcade and pinball machines featuring licensed retro games from the golden age of arcades. Classic Arcade1Up titles include Terminator 2, Tron™, Street Fighters™, X-Men, Mortal Kombat®, Atari, Pong®, PAC-MAN™, NBA Jam™, Star Wars™, Marvel SuperHeroes, Teenage Mutant Ninja Turtles ™ and Continued. The latest from Arcade1Up is the Infinity Game Table, a high fidelity touchscreen board game table preloaded with digital versions of family game night essentials like Scrabble, Monopoly, Chutes & Ladders, Sorry, and more. For more information, visit and on social networks: Facebook, Instagram, TwitterYoutube