Supplier Playtech has launched a new bespoke live game show, Well Well Well Live, for Entain’s Ladbrokes UK.
Playtech’s new game, which was produced at its live studio in Riga, benefited from the highest level of production and management, according to the tech provider.
The company offers a product with purpose-built features, which will supposedly bring a complete UX experience to gamers.
This integrated partnership between Playtech and Entain will use house brand Ladbrokes, where Well Well Live and Rainbow Rewards games will feature new bonus rounds; Buckets of Gold, Rainbow Pays and Magic Reels.
Commenting on Playtech’s latest game, Adam James Lahouiri, Commercial and Product Manager of Live Casino at Entain, said: “We are delighted to bring the best of our in-house slots brand to a game show exclusively for the Ladbrokes brand; this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes and CR Games.”
Playtech Live’s Live Casino Innovation Manager, Kevin Kilminster, also commented: “We are honored that Entain – Ladbrokes UK has chosen Playtech to build this bespoke live game show; we always strive to deliver bespoke games to help our partners deliver games that support their business strategies.
“When you combine gameplay and presentation perspective with the talented production team at Playtech Live studio, you’re looking for the best studio experience in the industry.”
Playtech’s latest game follows a series of other custom solutions provided through the Entain Group, which includes dedicated tables such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and Elevation Area.