Game centers

Pru Life UK, Prudence Foundation launches new financial literacy online game, health awareness program for children

Cha-Ching and SAFE STEPS Kids launch a play zone for children until August 7 in downtown Alabang

Leading life insurer Pru ​​Life UK and the Prudence Foundation, the community investment arm of Prudential Plc, have launched their latest financial literacy and health and safety awareness initiatives, Game Cha-Ching Money Adventures, and SAFE STEPS Anti-stress for children with interactive field activities for children in downtown Alabang.

From July 10 to August 7, parents can bring their children aged 7 to 12 to try the new online learning game, Cha-Ching Money Adventures, to learn while having fun on the key concepts of money management. They can also learn important vital health and safety skills from SAFE STEPS Anti-stress for children interactive tasks, videos and educational materials focusing on first aid, road and disaster safety, and mental health.

“The Cha-Ching Money Adventures game and SAFE STEPS Kids Stress Busters bring fun and encourage participation. Our goal is to educate and protect as many Filipinos as possible and help them get the most out of life. Raising a generation of financially literate and health-conscious children will help us achieve this long-term goal. This is our We DO commitment,” said Pru Life UK Chairman and CEO Eng Teng Wong.

“Cha-Ching and SAFE STEPS Kids are two main programs of the Prudence Foundation that aim to bring safety and protection to communities across Asia and Africa, through sustainable and long-term initiatives focused on education, health and safety. Given the unprecedented changes brought about by the global pandemic in the rise of online learning as well as the challenges and stress faced by many families around the world, we hope to make a positive contribution to the lives of children and their families with the launch of Cha-Ching Money Adventures and SAFE STEPS Kids Stress Busters,” said Nicole Ngeow, director of the Prudence Foundation.

Filipino children have a chance to try Cha-Ching Money Adventures game with the mobile devices installed in the game area and are guided by booth entertainers for better game experience. of financial decision-making with the fundamental concepts of Earn, save, spend and Make a donation in a captivating narrative adventure. With Cha-Ching group characters, they can better engage in stand financial activities.

SAFE STEPS Kids Stress Busters encourages children to participate in its six Stress Busters setups on how to take care of their health and features a mental health video clip. It also teaches children essential life skills, such as first aid, disasters and road safety.

Cha-Ching and SAFE STEPS are major award-winning initiatives of the Prudence Foundation. Cha-Ching provides children with the knowledge and tools to make informed financial decisions. Cha-Ching Money Adventures is the latest addition to the Cha-Ching ecosystem which was established in 2011, in cooperation with Cartoon Network, the leading children’s television channel in Asia-Pacific.

SAFE STEPS Kids, on the other hand, is a cross-platform education and awareness program on natural disaster rescue techniques, road safety and first aid. The program partners with Cartoon Network and the International Federation of Red Cross and Red Crescent Societies (IFRC).

The online game Cha-Ching Money Adventures will be available on the official Cha-Ching website,, and the mental health video SAFE STEPS Kids Stress Busters can be viewed on the SAFE STEPS website. Kids at www.

To find out more about Pru Life UK and Prudence Foundation, please visit