The online gambling market continues to grow steadily. According to European Gaming, the global casino market size was estimated to be nearly $546 billion in 2021. The CAGR over the forecast period is expected to be 5.79%, reaching nearly $765 billion by 2027. dollars and cents; you can also see the vitality of iGaming in the introduction of new technologies. Dmytro Taran, COO of Slotegrator, provides an overview of the technologies already in use and those that could radically change the industry in the near future.
Cryptocurrencies and blockchain technologies have had an exceptional impact on the evolution of the iGaming industry. There is no denying the growing popularity of bitcoin casinos. The support of cryptocurrency payments on gaming platforms offers new advantages: no personal data is required, the amount of payments is not limited, and transactions are carried out without commissions or intermediaries, which guarantees fast deposits and payments.
While fiat currencies are backed by the state that issues them, cryptocurrencies are backed by a decentralized ledger that tracks every transaction, which is distributed over a large database with one million copies. This has several implications: first, anyone with access to the network can verify the transaction, and second, the bitcoin history cannot be tampered with; any attempt to tamper with a block will affect every block in the network.
Decentralized public archives are characterized by security and transparency, which is particularly appreciated by privacy-conscious actors. And a significant advantage for traders is the protection against chargebacks, which is impossible with cryptocurrencies.
Blockchain technologies can also be used to record transactions between the user and the casino – all bets, deposit amounts and payouts on winnings are recorded in encrypted form. General payout percentage statistics are displayed for each game. This way, gaming platforms can prove that players actually receive the payout percentage declared by the providers. There are not many casinos with blockchain reports in the global online gambling market, but this mechanism is gaining momentum and will become a trend in the near future.
Recently, online casinos are increasingly using Progressive Web Apps, browser-based apps that have become an alternative to native mobile apps. PWAs are launched like a normal web page of a gaming site; that is to say that a player can install the application that interests him directly via Chrome or Safari, without going through online stores. By clicking on the “Add to Home Screen” button, an Android user can add the casino to their mobile phone. For IOS devices, a quick extra step is needed.
PWA technology has three main characteristics:
- The rapidity: Gradual loading of games, fast scrolling and smooth animations provide a good user experience.
- Reliability: PWA download speed does not change based on connection quality.
- Commitment: Engage users with push notifications, home screen icons, and full screen mode.
“Considering the growing popularity of mobile apps and user’s desire to get the result at least cost – and with PWA the gamer can enjoy his favorite games on his mobile phone just by pressing the download button – it can be said that the tool works effectively in attracting new users and retaining existing users,” said Dmitro Taran.
Big Data in online games
Sifting through mountains of data is as difficult as it is important, but sorting through data has a number of tangible benefits. Online casinos use Big Data technology for different purposes:
- Personalization. With each visit to the gambling site, players provide more and more information about themselves. Activity tracking using Big Data technologies allows you to know the interests of users. Operators use this data to define their strategies, thus increasing the overall efficiency of the company.
- The fight against fraud. Unscrupulous players and organizations can use VPNs and other tools to abuse bonuses. New methods of analyzing player behavior and patterns help identify cheaters.
- Fighting problem gambling. In order to preserve the reputation of the industry, its participants pay particular attention to the security of end users. Data analysis is used to prevent problem gambling. Certain behavioral characteristics of players may indicate the development of addiction. By configuring the alert system, the operator can identify and correct the problem before it occurs.
- Data driven KPIs. In the iGaming industry, various metrics are used to assess business performance – some of them include Gross Gaming Revenue (GGR), Net Gaming Revenue (NGR), Average Revenue Per User (ARPU ), new depositors (FTD) and churn. (CR). Continuous analysis of these indicators over different time periods allows the operator to identify gaps and make informed decisions on how to correct them.
Customer relationship management (CRM) systems allow you to competently manage data. The CRM system included in the functionality of the new Slotegrator platform is equipped with reporting tools that allow tracking of user behavior and, based on this analysis, targeting certain segments of players, which helps the operator improve player retention.
The use of VR/AR technologies in gambling is not yet as widespread as in some other industries. Nevertheless, the potential of virtual reality in gambling is enormous, and some brands have already launched casinos in the metaverses. Interested participants in the iGaming market expect that in the near future, major game content developers will develop products specifically tailored to VR/AR experiences.