The brands FAT and PepsiCo establish an exclusive partnership for


First Global Restaurant Crossedsing company and food and drinks Icon Announce a new partnership, Elevate Commitment to shared growth strategies and stay ahead of changing consumer demand

Los Angeles, May 28, 2021 (GLOBE NEWSWIRE) – FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of nine restaurants, announces an exclusive beverage partnership with PepsiCo, Inc. (NASDAQ: PEP). Building on PepsiCo’s relationship with Hurricane Grill & Wings, Yalla Mediterranean, and Ponderosa and Bonanza Steakhouses, FAT Brands expands its beverage partnership with PepsiCo to include the Fatburger, Johnny Rockets, Elevation Burger, Buffalo’s Cafe and Buffalo’s Express brands .

As part of the new deal, national restaurants FAT Brands will offer customers up to a dozen popular drink choices from PepsiCo’s diverse portfolio, including Pepsi, Diet Pepsi, MTN DEW, Brisk Iced Tea, Tropicana Fruit Punch and Dr Pepper through its bottling partnership in most markets. The two companies will also launch new brand-specific restaurant-level offerings, such as a new Fatburger Lemonade, as well as a variety of culinary innovations taking advantage of options from the PepsiCo food and snack line. In addition, many franchisees will expand their offering of soft drink and AQUAFINA bottles and cans, and leverage PepsiCo’s digital expertise to further develop their take-out / delivery business as demand from consumers increases. consumers increases.

“We’ve had a strong and vibrant relationship for many years, so we’re excited to bring even more PepsiCo fan classics to our FAT brand guests, in addition to exciting new offerings,” said Andy Wiederhorn, CEO of FAT brands. “At the same time, we embrace flexibility for branding and branding innovation based on the needs of each of our unique restaurant brands and their identity. This collaboration will allow our restaurants to offer consumers even fresher, more authentic and tasty experiences.

“At PepsiCo, we offer a wide range of choices in our food and beverage portfolio to make people smile and meet their individual tastes and preferences,” said Hugh Roth, Director of Customer, PepsiCo Foodservice. “Our holistic partnership with FAT Brands strengthens our common ability to deliver the best and most modern consumer experiences by enhancing the delicious food line at its restaurants with our line of beloved brands. We look forward to working together to generate an unmatched level of growth. “

Restaurant concepts that will develop under the partnership will begin to convert to PepsiCo products across the country from late summer. In the meantime, Fatburger, Johnny Rockets and Elevation Burger are embracing the latest element of the #BetterWithPepsi campaign by encouraging burger lovers to celebrate National Burger Day on May 28. Pepsi invites consumers to brand a Pepsi in one of two ways:

  1. Share a photo of themselves with a Pepsi and any burger of their choice purchased that day – even burgers from restaurants that don’t serve Pepsi – on Twitter, Instagram, or Facebook with the hashtag #BetterWithPepsi. Next, the brand will contact to verify the associated consumer receipt (s) that clearly show a burger and a Pepsi purchase.
  2. By clicking on a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt (s)

Once the brand verifies the receipt (s), consumers will receive a discount through Venmo, PayPal, or a digital gift card of up to $ 3.49. Full details can be found at pepsiburgerday.tryadrink.com/terms.

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About the FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast and casual restaurant concepts around the world. The company currently owns nine restaurant brands: Fatburger, Johnny Rockets, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises approximately 700 units worldwide. For more information, please visit www.fatbrands.com.

About PepsiCo

PepsiCo products are loved by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 70 billion in net revenue in 2020, thanks to a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that each generate more than $ 1 billion in estimated annual retail sales.

Guiding PepsiCo is our vision to be the world leader in convenient food and drink with good reason. “Winning with objective” reflects our ambition to win sustainably in the market and to integrate the objective into all aspects of our business strategy and our brands. For more information, visit www.pepsico.com.

MEDIA VSONTACTS

FAT brands:
Erin Mandzik, JConnelly
[email protected]
862-246-9911

Judge Gina, PepsiCo
[email protected]



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