The Game Awards revealed in a tweet that their latest ceremony held earlier this month on Dec. 10 set a new viewership record with 85 million live streams. This number represents a 2% increase from The Game Awards 2020 when the ceremony broke the previous record.
Thanks for watching and supporting #TheGameAwards
This year’s show delivered a record 85 million live streams across more than 30 platforms, as well as record social and electoral engagement. pic.twitter.com/zsvgwpSD83
– The Game Awards (@thegameawards) December 20, 2021
Breaking down the numbers, around 3.35 million viewers have streamed The Game Awards since Tic, while YouTube recorded 1.75 million viewing hours of the nearly three-hour ceremony. Chinese audiences watched from various platforms, including Bilibili, Huya and Tencent Video. Viewership in China is said to have reached double digits in terms of growth compared to previous years. As the tweet indicates, fans tuned in to The Game Awards from over 30 different platforms.
These numbers are particularly impressive given popular film awards such as the prestigious Oscars have consecutively lost viewers over the past seven years. 2021 was the worst year ever for the number of people who watched the Oscars at a measly 9.85 million while 2020 had 23.6 million viewers. These numbers mean that The Game Awards 2021 drew more than 8.5 times more viewers than the Oscars. While it’s not exactly equal to compare live streams and network TV, the numbers are still staggering.
The Game Awards also set a record with a 27% increase in votes, with a total of 23.2 million votes. Additionally, 1.6 million tweets were posted on the Game Showcase. The Game Awards debuted in 2014 and has seen continued success and growth year after year.
The Game Awards not only attract people with their awards, but are particularly attractive for the many game announcements that occur during the event. A seemingly endless number of developers and publishers choose the ceremony to preview trailers for their upcoming games. At this year’s The Game Awards alone, there were announcements for The Expanse: A Telltale Series, the Final Fantasy 7 Remake for PC, and even a Sonic the Hedgehog 2 movie trailer.
The Game Awards has essentially become a gamer’s paradise for announcements and that’s proven by its ability to break its live stream record year after year. Presumably, The Game Awards 2022 will continue the trend.