App sale

Twitter starts testing ‘Shops’ feature to boost e-commerce

The Twitter logo is seen at the company’s headquarters in San Francisco, California October 4, 2013. REUTERS/Robert Galbraith/

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March 9 (Reuters) – Twitter Inc (TWTR.N) will experiment with allowing businesses to feature up to 50 products for sale on their profiles, the company said on Wednesday, as part of an effort to gain market share US $45 billion. for so-called social commerce.

Facebook and Instagram, which are owned by Meta Platforms Inc (FB.O), have been leaders in social commerce, allowing merchants to create virtual stores and sell products.

The beta test for Twitter Shops will be available to select businesses in the United States and will be visible to people using the Twitter iPhone app, the company said.

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US wireless carrier Verizon (VZ.N), one of the testing partners, showcased iPhone cases and wireless chargers on its Twitter store on Wednesday.

After viewing the product on Twitter, users are redirected to the merchant’s website to checkout.

The experiment expands on a previous feature that Twitter started testing last year, allowing brands to feature up to five products at the top of their Twitter profiles.

The San Francisco-based company is also experimenting with live shopping, which lets people shop for apparel, accessories and other items while watching the brand’s live product videos.

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Reporting by Sheila Dang in Dallas; Editing by Howard Goller

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